What does Colorado mean to you? Bike-riding, skiing, rodeos, walkable neighborhoods, sunshine, the Great Sand Dunes, pub trivia, a healthy economy, historic theaters, the blue bear, even beef jerky apparently.
On Valentine’s Day 2014, Downtown Colorado, Inc. (DCI) launched a photo contest to get Coloradans to share what they love about our state. DCI asked individuals to snap a photo of themselves “crushing” on their favorite Colorado institution. Facebook voters had one month to select the winning photo (the historic Paradise Theater in Paonia, Colorado) for a $100 cash prize.
All photos were compiled into a final video love letter to our state. Watch #crushingoncolorado love letter here!
The contest is over but you can still share your love of our state with the world through social media! #crushingoncolorado
Incidentally, the Paradise Theater, the subject of the winning photo, has been participating in DCI’s Save Our Screens campaign to identify and raise funds as well as awareness of the plight of rural, independent theatres who were being forced to close due to the high costs of mandatory conversion to digital projectors. On March 17, the Paradise Theater exceeded its crowd-funding goal and will now be able to afford digital conversion and continue to serve as a community gathering place in Paonia. Isn’t that just one more thing to love about Colorado?
Heather Garbo is DCI’s Director of Communications and Development and has worked for the organization since 2009. She has a Colorado crush on a little book and wine bar located only two blocks from her house in Denver.