Small Business Saturday is coming up on November 30 and it’s the perfect opportunity for small business owners to take advantage of the Shop Local love in their community. Last year Americans spent $5.5 billion in small businesses on Small Business Saturday, so you do not want to miss out! This year there are five fewer shopping days between Thanksgiving and Christmas, so it is important to be well prepared for this day to take maximum advantage of the additional exposure your store can receive. Below are some links for online tools to help you maximize your business this year.
Need Inspiration? View Successful Small Biz Campaigns
American Express launched the concept of Small Business Saturday in 2010 and currently hosts a repository of tools and promotional ideas as well as successful campaigns from other small businesses online. You can also sign up to receive a Shop Small welcome mat for your business and 20 reusable shopping bags.
Small Business Saturday Promotional Toolkit
If you don’t have a plan yet (or are not sure where to begin), it’s not too late to get one in place. Constant Contact has developed a Small Business Saturday Promotional Toolkit for small businesses to use. You do not need to be a member of Constant Contact to access the toolkit, but online email marketing is an important tool to have in your arsenal and DCI partners with Constant Contact to give our members a special discount. Click here to receive 30% off Constant Contact as a DCI member today!