New Marketing Tool for Local Businesses

12 Oct
Groupon and Living Social Offer Opportunities for New Customers
Small businesses are find a great new marketing tool for recruiting customers. And the best part? There are no up-front costs!

Websites such as GroupOn and Living Social have been launched to great fanfare amongst both businesses and consumers. The sites offer a one-day promotion on local businesses that have been vetted through an application process.

It works like this: The site emails a daily deal at a great discount to its local email list for a restaurant, shop, business, salon, sporting event, theater, comedy club, classes–even professional services such as dermatalogists have participated. The businesses must submit an application and are selected by the company; however, there are no up-front charges if you are selected. 

With both sites, prospective customers are motivated to help spread the word. On GroupOn, the deal only becomes valid if enough people sign up for it, so customers are encouraged to share the deal via email, Facebook, or other means. On Living Social, once a customer purchases a deal and also gets three friends to purchase that deal, the customer receives their deal for free. Both sites offer applications for sharing on Facebook and other social media outlets.

Both companies report the ability to help exponentially increase the customer base for local businesses.
The companies have been featured on prominent media across the country, including Good Morning America, Today Show, Reuters, Wall Street Journal, and USA Today.

For more info on getting your local business to be featured on these websites, visit the links below:


Living Social

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